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Snap Fu
Snap Fu is an iPhone app which encourages concertgoers to take photos, share them, Tweet other users during (or after) the show and provide a way to download the tracks they've just heard.
2013
Branding, Graphic Design, Interaction Design
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TEDx OCADU: Simplexity
To brand TEDx OCADU's first conference, Simplexity.
2013
Art Direction, Branding, Graphic Design
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IIAPP Infographics
To develop an infographic for IIAPP and NAFTA Treaty.
2013
Art Direction, Creative Direction, Graphic Design
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Youth Without Shelter Infographic
An infographic for the canadian charity Youth Without Shelter.
2012
Art Direction, Graphic Design, Typography
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Advertising Thesis: Sleep Country
My advertising thesis on students and their lack of sleep. We live in a society that is sleep deprived, students are not getting enough sleep and as a result their performance decreases.
The Client: Sleep Country Canada.
The Goal: to show how sleep defines performance. 2011 Advertising, Art Direction, Graphic Design -
26 Mondays
Design a homepage for 26 Mondays representing their brand and what they do.
2012
Art Direction, Graphic Design, Icon Design
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Chelsea Hotel Rebranding
The overall strategy is to position Chelsea Hotel more than just a nice, cozy place to stay but also as a host that will give you an enriching experience throughout your hospitality.
2010
Copywriting, Art Direction, Graphic Design
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"I've been 12 forever"
To design a type for a chosen artist and create promotional material for an art gallery.
2012
Graphic Design, Typography, Art Direction
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Mangiacake website design
Successfully translated Mangiacake’s brand identity with a fresh and innovative design while fulfilling client’s needs. Worked in collaboration with a web developer.
2011
Web Design, Graphic Design, Branding
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DanceBreak IMC
To introduce NBC’s new membership DanceBreak for a younger audience through the use of typogragphy and print medias. Campaign driven by the seven deadly sins, with the tagline “Ballet Uncensored”.
2010
Typography, Advertising, Graphic Design
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Lexington Park Web Design Proposals
Website and branding proposals for 'Lexington Park' real estate developers in Toronto.
Project done under Lush Concepts. 2012 Art Direction, Graphic Design, Web Design -
Stamp Design: Ontario Science Centre
To design a stamp for the Ontario Science Centre
2009
Graphic Design
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Hatch Brand Identity
Peer branding- logo design.
2010
Graphic Design, Branding
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Olympic Symbols: Lima, Peru
To develop and Olympic symbol system inspired by its chosen country.
2010
Graphic Design
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Lima Travel Guide
Editorial Design 1 Travel Guide Project
2010
Graphic Design, Editorial Design
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Borealis Bar & Grill Logo Redesign
To create a new identity for the gourmet restaurant
“Borealis” located in Guelph. 2010 Graphic Design, Branding -
Toronto, I see you.
Looking at Toronto through my humble lens. A series of photographic exploration reflected through flavours, colors, textures, seasons and people.
2011
Photography, Graphic Design
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Quaker Oats - Power Up
To position Quaker Oats as the source that will power you throughout your day. Giving it an energetic, vibrant and fresh identity. Campaign also recognizes the importance of team work, sponsorships to create a wider brand awareness tin order to enhance brand’s values and beliefs.
2009
Advertising, Graphic Design
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Peer Branding: Samia
To brand a classmate through a booklet.
2010
Branding, Print Design, Graphic Design
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Fashion Crimes Print Spread
To make a double spread magazine print ad for Fashion Crimes. Experimenting with art direction, Ad Concept 1 class.
2009
Advertising, Print Design, Photography
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Beetle. When serious meets fun.
Billboard poster to introduce the New Beetle 2009.
2009
Advertising, Print Design
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Tourism Peru: Long Type Poster
Typography for Advertisers 2 - Long copy Billboard to promote tourism for Peru.
2009
Advertising, Graphic Design, Art Direction
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Type Structures
Basic type exploration booklet.
2011
Graphic Design, Typography
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Letters from School
Poster for OCAD's 2009 "Typography for Advertisers 2 : Letters from School" show.
2011
Advertising, Graphic Design, Typography